Luna, a Marketing Manager for a Retailer of Lighting Products

question 151

Multiple Choice

Luna, a marketing manager for a retailer of lighting products, will likely be involved in which of the following?

• A) setting a price for the light fixtures her firm produces
• B) deciding the best way to hire new employees to produce the lights
• C) developing ideas for new ways to produce the lights
• D) determining the best way to finance the purchase of new production equipment

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Definitions:

Informational Ads

Advertisements designed to educate the audience about a product or service, highlighting features, benefits, and usage.

Specific Information

Detailed and precise data or facts that are directly relevant to a particular context or subject.

Effective

Producing a decided, decisive, or desired effect.

Product

An item or service created through a process and offered in the market to satisfy a need or want.