H2 O'Yeah Has Designed a Water Purification Device That Is

question 72

Multiple Choice

H2 O'Yeah has designed a water purification device that is drastically different and far superior to any product currently on the market. Although consumer response was positive to the idea of the new product, management wants to find out more before committing to full-scale production. The next step H2 O'Yeah's marketing department is likely to take is to:

• A) locate a low-cost production site.
• B) seek a joint venture with a larger competitor.
• C) test market the product among potential users.
• D) develop an advertising campaign to persuade consumers of the value of the new water purifier system.

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Definitions:

Downsizing

The process of reducing an organization's workforce to improve efficiency, reduce costs, or restructure business operations.

Part-timers

Employees who work fewer hours than required for a full-time position, often on a flexible schedule.

Contract Workers

Individuals who are hired for a specific job or project on a temporary basis, rather than being permanent employees.

Employment Legislation

Laws and regulations governing the rights and duties of employees and employers, including working conditions, wages, and discrimination.