Which of the Following Represents a Technique Used to Obtain

question 184

Multiple Choice

Which of the following represents a technique used to obtain primary data?

• A) gaining access to an unpublished government report from the Federal Trade Commission (FTC)
• B) conducting personal interviews with potential customers
• C) establishing a database to store and cross-index articles from leading academics and researchers
• D) reviewing the best-selling trade books and textbooks that present marketing principles

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Definitions:

Discriminative Action

Actions or behaviors that unfairly treat or favor individuals or groups over others based on biases or prejudices.

Bona Fide

A genuine, authentic condition or quality without intent of deceit.

Strategic Assets

Valuable resources owned by a company that are instrumental in maintaining its competitive edge and achieving long-term goals.

Organizational Success

The achievement of the objectives and goals set by a business or institution, often measured by financial performance, market share, or satisfaction levels among stakeholders.