Which of the Following Represents a Technique Used to Obtain

question 184

Multiple Choice

Which of the following represents a technique used to obtain primary data?

• A) gaining access to an unpublished government report from the Federal Trade Commission (FTC)
• B) conducting personal interviews with potential customers
• C) establishing a database to store and cross-index articles from leading academics and researchers
• D) reviewing the best-selling trade books and textbooks that present marketing principles

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Definitions:

Affects

Refers to the experience of feeling or emotion.

Attitudes

A mental inclination that is demonstrated by assessing a specific entity with a certain level of preference or antipathy.

Positive Emotions

Feelings that are enjoyable or pleasurable, such as happiness, joy, or love.

Negative Emotions

Feelings such as sadness, anger, fear, or disgust that are often associated with unpleasant or harmful experiences.