The Most Important Technological Change Likely to Affect the Marketing

question 30

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the

• A) growth of consumer databases, blogs, and social networking sites.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

Recognize the importance of corporate actions in enhancing social and environmental impacts.

Identify and understand consumer protection legislation and its implications for marketing practices.

Grasp the concept of the "dark side" of consumer behavior and its implications for society.

Understand compulsive consumption and how it differs from impulse buying.

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Definitions:

Controller

A senior financial officer responsible for managing the accounting operations of a company.

Cash Flow Problems

Financial challenges that occur when a business does not have enough cash to cover its obligations, leading to potential insolvency.

Secured Loan

A loan backed by collateral, reducing the risk for lenders and often resulting in more favorable loan terms for the borrower.

Unsecured Loan

A loan that is issued and supported only by the borrower's creditworthiness, without any collateral.