The Most Important Technological Change Likely to Affect the Marketing

question 30

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the

• A) growth of consumer databases, blogs, and social networking sites.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

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Definitions:

Significant Others

Individuals who have a significant influence on one's life, often a partner, family member, or close friend.

Perceived Behavioral Control

An individual’s beliefs about whether he or she can actually perform the behavior in question.

Attitude-Behavior Consistency

The extent to which an individual's attitudes are reflected in their actual behaviors.

Abstract Concept

An idea that does not have a physical form or is not concretely observable.