The Number of Buyers in B2B Markets Is

question 232

Multiple Choice

The number of buyers in B2B markets is

• A) roughly the same as the number of buyers in the consumer market.
• B) much larger than the number in the consumer market.
• C) relatively small compared to the consumer market.
• D) controlled by government regulation.

---

Definitions:

Focus Strategy

A competitive approach where a business targets a specific niche market, emphasizing a singular product or service to gain a competitive edge.

Differentiation

The process of distinguishing or separating items or individuals based on specific characteristics or criteria.

Cost Leadership

A strategic approach where a company aims to become the lowest cost producer in its industry, offering its products or services at a lower price than its competitors.

Corporate Level

Refers to the highest level of strategic decision-making, concerning the overall direction of the entire organization.