Pham, After Years Working with the Consumer Market, Has Just

question 175

Multiple Choice

Pham, after years working with the consumer market, has just been transferred into a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Pham will likely notice between consumer markets and B2B markets?

• A) Businesses focus on developing wants and needs in consumer markets, while firms work to satisfy the existing needs of the B2B market.
• B) Relationship marketing tends to be much more important in consumer markets than in the business-to-business markets.
• C) Buyers in the business-to-business markets tend to be more rational than buyers in consumer markets.
• D) Business-to-business markets make greater use of marketing intermediaries such as wholesalers and retailers than do consumer markets.

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Definitions:

Bringing To The Venture

Bringing To The Venture refers to the various contributions, such as resources, skills, knowledge, and capital, that founders or stakeholders provide to support the growth and sustainability of a new business or project.

Release Of Stock

The process of making shares available to the public for the first time, either through an initial public offering (IPO) or another method.

Time Frame

A period during which certain events or conditions occur or are scheduled to occur.

Internet

A global network of interconnected computers and servers that allows for the transfer of data and communications across vast distances.