Which of the Following Statements About Briana's Marketing Approach Is

question 108

Multiple Choice

Which of the following statements about Briana's marketing approach is most accurate?

• A) Briana is basing her marketing approach on a variation of the mass marketing strategy.
• B) Briana's marketing strategy appears to be consistent with several key aspects of relationship marketing.
• C) Many recent studies suggest that Briana will be unable to earn a reasonable profit because she is serving too small a segment of the market rather than the entire market.
• D) Briana's marketing efforts put too much emphasis on retaining existing customers and not enough on obtaining new customers.

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Definitions:

Homosexual Orientations

Refers to a sexual orientation characterized by a romantic or sexual attraction towards individuals of the same sex.

Genetic Reasons

Factors related to genes and heredity that explain certain traits or medical conditions.

Hormonal Reasons

Explanations for physiological or behavioral phenomena that are based on the activity or levels of hormones in the body.

Homosexuals

People who prefer sexual partners of the same sex. People usually call homosexual men gay and homosexual women lesbians.