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Which One of the Following Statements Is Correct

question 47

Multiple Choice

Which one of the following statements is correct?


Definitions:

Virtual Representative

A digital or animated human-like figure used to guide, assist, or represent a company or brand in online environments.

Symbolic Fantasy

The use of imagery and fantasy to create symbolic meanings, often used in marketing to help consumers associate products with personal aspirations or dreams.

Subliminal Fantasy

The concept of unconscious desires or aspirations that influence behavior without an individual's explicit awareness.

Self-Image Congruence Models

Theoretical frameworks suggesting consumers prefer products or brands that closely match their personal image or identity.

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