To Satisfy Consumers Managers Must Learn to Listen Better Than

question 50

True/False

To satisfy consumers managers must learn to listen better than they do now and to adapt constantly to changing market demands.

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Definitions:

Desirability

The quality of being wanted or wished for as being attractive, useful, or necessary.

Expectancy Theory

A motivational theory suggesting that an individual's effort level is based on the expectation that effort will lead to a desired performance level and reward.

Expectancy

The degree to which individuals believe that their effort will lead to effective performance and, consequently, a desired outcome.

Effort

The expenditure of physical or mental energy toward the accomplishment of a task or goal.