In Evaluating a Total Product Offer, Value Enhancers Such as Service

question 57

True/False

In evaluating a total product offer, value enhancers such as service, guarantees, reputation of the seller, etc. are as important to customers as the basic product.

Analyze real-life scenarios to identify examples of operant conditioning.

Understand the impact of reinforcement magnitude, timing, and frequency on the strength of learned behaviors.

Compare and contrast negative reinforcement and punishment.

Apply knowledge of operant conditioning to suggest behavioral modification techniques.

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Definitions:

Sensory Memory

A memory store thought to hold on to incoming sensory information for very brief periods. A different sensory memory store is hypothesized for each sensory system.

Information Repository

A centralized place where data is stored and managed, making it accessible for retrieval and use for various purposes.

Short-Term Memory

Short-term memory refers to the capacity for holding a small amount of information in an active, readily available state for a short period of time.

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, etc.