Examlex
Gabriella strongly prefers a specific brand of gourmet coffee. Since there is only one store in her area that sells her brand, she makes an extra effort to purchase this item. Gabriella's purchasing behavior indicates for her this product is a specialty good.
National Character
A set of personality traits and cultural norms thought to be prevalent among citizens of a particular nation.
Five-factor Model
A comprehensive framework for understanding personality, comprised of five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Stereotypes
Widely held but fixed and oversimplified images or ideas of a particular type of person or thing.
Projective Tests
Personality tests that ask subjects to respond to vague, ambiguous stimuli in ways that may reveal the respondents’ needs, feelings, and personality traits.
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