The Best Strategy for Brand Name Manufacturers to Respond to the Challenge

question 347

True/False

The best strategy for brand name manufacturers to respond to the challenge of generic goods is to use price discounts and coupons to price their products more aggressively.

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Definitions:

Information Technology (IT)

The use of computers, networking, storage, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.

Capability

The ability or power to do something effectively or to achieve a particular outcome.

Adhocracy

An organizational model characterized by flexibility, employee empowerment, and an emphasis on innovation, often in contrast to bureaucratic structures.

Efficient

Characterizes a process or system that achieves its goals with minimal waste of time, resources, or effort.