The Combination of All the Factors That Consumers Evaluate When

question 121

Multiple Choice

The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a

• A) total product offer.
• B) product mix.
• C) product differentiation.
• D) product package.

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Definitions:

Intrinsic Motivation

refers to the internal drive to engage in an activity for its own sake, deriving satisfaction and fulfillment from the activity itself rather than from external rewards or pressures.

Nature

The influence of our inherited characteristics on our personality, physical growth, intellectual growth, and social interactions.

Enjoyment

is the feeling of pleasure derived from experiencing or doing something that one finds satisfying or delightful.

Frustration

The feeling of distress and annoyance resulting from being blocked from reaching a goal.