Which of the Following Refers to a Group of Products

question 161

Multiple Choice

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

• A) product matrix
• B) product line
• C) product mix
• D) total product offer

---

Definitions:

Error Management Theory

The idea that both men and women seek to minimize the most costly type of error, but that men’s and women’s goals, and hence worst errors, differ.

Certainty Effect

In decision making, the greater weight given to definite outcomes than to probabilities.

Reactance Theory

A psychological theory suggesting that people have a negative reaction to restrictions on their personal freedoms, often resulting in a motivation to regain those freedoms.

Status Quo Bias

The preference to keep things the way they are rather than change.