Having Just Graduated College and About to Start a New

question 317

Multiple Choice

Having just graduated college and about to start a new marketing job, Terry needed transportation. He listed the kinds of things he wanted in a car: the ability to carry some large things; a comfortable back seat for his two dogs; 4-wheel drive for snow and ice; and economical on gas. Marketers know that today's consumers

• A) are educated and very savvy and are looking for features and not benefits.
• B) are willing to pay just about any price if they find the features they want.
• C) look for the best value (benefits outweigh the cost).
• D) are always economically sensitive, first.

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Definitions:

Channel Conflict

Disputes or competition among different distribution channels of the same product, which can lead to reduced efficiency and profitability for a manufacturer.

Disagreements

Occurrences of conflicting opinions or views among individuals or groups.

Trade Discounts

A reduction in the listed price of goods or services offered by sellers to buyers in the business-to-business market or in bulk purchases.

Distribution Chain

A sequence of processes through which a product or service passes until it reaches the end consumer, including manufacturers, wholesalers, and retailers.