Certain Brand Names, Such as Kleenex and Rollerblade, Fear They

question 209

Multiple Choice

Certain brand names, such as Kleenex and Rollerblade, fear they could become ________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.

• A) family brands
• B) generic names
• C) universal products
• D) knockoff names

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Definitions:

Genuineness

The quality of being open, authentic, and sincere in one’s feelings, thoughts, and behaviors.

Self-growth

The process of developing, refining, and improving one's skills, character, or abilities through personal efforts and experiences.

Unconditional Positive Regard

A concept in client-centered therapy involving an acceptance and support of a person regardless of what they say or do, emphasized by psychologist Carl Rogers.

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of the self and the individual's potential for self-growth.