Certain Brand Names, Such as Kleenex and Rollerblade, Fear They

question 209

Multiple Choice

Certain brand names, such as Kleenex and Rollerblade, fear they could become ________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.

• A) family brands
• B) generic names
• C) universal products
• D) knockoff names

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Definitions:

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Nonverbal Feedback

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