________ Presents an Idea for a New Product to Potential

question 337

Multiple Choice

________ presents an idea for a new product to potential customers to test their reactions.

• A) Idea generation
• B) Concept testing
• C) Screening
• D) Prototype development

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Definitions:

Reputation Risks

The potential loss or negative impact on an organization's reputation due to its actions, decisions, or events that are perceived negatively by the public or stakeholders.

Bounded Rationality

A concept suggesting that individuals make decisions based on the limited information available to them and their mental capacity to process that information.

Acceptable Resolution

A solution or outcome that is satisfactory or agreeable to all parties involved in a conflict or dispute.

Decision-Making Environments

Different contexts or settings in which decisions are made, including the amount of information available and the certainty or predictability of outcomes.