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What Is a Brand? What Is a Brand Name? What

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What is a brand? What is a brand name? What is meant by brand equity?


Definitions:

Cosign

To sign jointly with another or others, especially to share responsibility for a loan or lease.

Debt

An amount of money borrowed by one party from another, often with the agreement that it will be paid back with interest.

Equity

Ownership interest in an asset after deducting all debts associated with that asset, highlighting a financial stake in a company or property.

Credit Score

A numerical expression based on an analysis of a person's credit files, representing the creditworthiness of an individual.

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