What Is a Brand? What Is a Brand Name? What

question 22

Essay

What is a brand? What is a brand name? What is meant by brand equity?

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Definitions:

Pseudoscience

A collection of beliefs or practices mistakenly regarded as being based on scientific method.

Facilitated Communication

A controversial communication method where a facilitator supports the hand or arm of a communicatively impaired individual to help them type or point to communication devices.

Scientific Enquiry

A systematic approach to investigating questions and testing hypotheses by experimental or observational means.

Observations

The act of monitoring or recording behavior, events, or changes in a systematic way as part of scientific research.