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NiceIce Meals designed a new type of packaging that significantly improves taste and texture of food when defrosted. Unfortunately, firms seldom find that improvements in packaging impact market share and profits.
Developmental Change
A process of growth and improvement over time in an individual, organization, or system.
Communications
The process of transmitting information, ideas, and feelings through various means, including verbal, non-verbal, written, and digital channels.
Reorganization
The process of restructuring the operations, policies, or structure of an organization to improve efficiency or adapt to new conditions.
Competitive Strategy
A long-term plan of action designed to achieve a competitive advantage over rivals in the industry.
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