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Small firms often rely on nonprice competition when competing against larger firms.
Stereotypical False Assumptions
Erroneous beliefs or generalized ideas about a group or category of people that do not account for individual diversity and complexity, often leading to misunderstanding and discrimination.
Expressed Discomfort
Expressed discomfort is the verbal or non-verbal communication of unease, dissatisfaction, or distress from an individual or group.
Dominant Group's Values
The preferences, principles, and standards held by the most influential or controlling group within a culture or organization.
Encouraging Behavior
Encouraging behavior refers to actions or words that are designed to support, motivate, or inspire individuals or groups.
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