The Evaluation of Packaging as a Marketing Function Indicates That

question 105

Multiple Choice

The evaluation of packaging as a marketing function indicates that

• A) the package is less important as the Internet provides consumers with easily obtained information.
• B) packaging carries more of the promotional burden of the product.
• C) consumers are influenced less by packaging.
• D) the primary purpose of packaging is to limit the product liability of businesses.

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Definitions:

Ethical Understanding

Involves recognizing, pondering, and responding to ethical issues and dilemmas in a moral and considerate manner.

Greed

An intense and selfish desire for something, especially wealth, power, or food, often at the expense of others' needs or feelings.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled.

Boards of Directors

A group of individuals elected by shareholders to oversee and guide the management and strategic direction of a corporation.