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When a Brand Becomes Commonplace and Identified with a Category

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When a brand becomes commonplace and identified with a category of goods rather than the unique product of a specific manufacturer, the brand may become a


Definitions:

Life Expectancy

The average period that an organism, especially a human, is expected to live based on demographic factors.

Mean

The arithmetic average of a set of numbers, found by dividing the sum of these numbers by the count of the numbers in the set.

Function

A relationship between a set of inputs and a set of permissible outputs, where each input is related to exactly one output.

Probability

The measure of the likelihood that an event will occur.

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