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Certain brand names, such as Kleenex and Rollerblade, fear they could become ________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.
Risk Transference
The strategy of shifting potential risk from one party to another, often through insurance or contracts.
FireEye
A cybersecurity company known for providing various products and services aimed at stopping advanced cyber threats.
Security Software
Programs designed to protect computer systems and information from harm, theft, and unauthorized access.
Spam
Unwanted or unsolicited digital messages sent in bulk, often containing advertisements or scams, typically via email.
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