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Certain brand names, such as Kleenex and Rollerblade, fear they could become ________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.
Total Assets
The combined value of all resources owned by a company, including cash, investments, property, and equipment.
Startups
Newly established businesses, typically small, that aim to meet a marketplace need by developing a viable business model around a product, service, process, or platform.
Borrowing Money
The act of obtaining funds from an individual, bank, or financial institution to be repaid over time, often with interest.
Business Properties
Assets owned by a business, including physical locations, intellectual property, and tangible assets.
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