Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions

question 168

Multiple Choice

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand

• A) association.
• B) tie-ins.
• C) insistence.
• D) preference.

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Definitions:

Unit Product Cost

The total cost associated with manufacturing a single unit of product, inclusive of materials, labor, and overhead.

Net Operating Income

The profit a company has after subtracting its operating expenses from its revenue, excluding interest and taxes.

Absorption Costing

This method of product costing in the field of accounting takes into account all manufacturing-related expenditures, including direct materials, direct labor, and manufacturing overheads, both fixed and variable.

Absorption Costing

An accounting method that captures all of the manufacturing costs (both fixed and variable) in the cost of a product.