One of the Reasons Why Companies Create the Position of Brand

question 72

Multiple Choice

One of the reasons why companies create the position of brand manager is to

• A) have greater control over new-product development and promotion.
• B) cut expenses associated with the marketing of products.
• C) limit the amount of market research expenses products require.
• D) identify and prosecute firms that violate trademark protection.

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Definitions:

Healthy Competition

A type of competition that encourages participants to put forth their best effort while maintaining respect and fairness towards others.

Social Norms

Unwritten rules that govern the behavior of individuals within a society or group.

Changing Attitude

The process of altering one's beliefs, feelings, or behaviors towards an object, person, or situation.

Low Self-Esteem

Low self-esteem is a condition characterized by a lack of confidence and feeling poorly about oneself.