One of the Reasons Why Companies Create the Position of Brand

question 72

Multiple Choice

One of the reasons why companies create the position of brand manager is to

• A) have greater control over new-product development and promotion.
• B) cut expenses associated with the marketing of products.
• C) limit the amount of market research expenses products require.
• D) identify and prosecute firms that violate trademark protection.

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Definitions:

Inspection

The process of examining something carefully with the goal of ensuring compliance with standards and preventing defect.

Leadership

The act of guiding or influencing a group towards achieving a common goal, often involving strategic thinking and motivational skills.

Management

The process of planning, organizing, directing, and controlling resources to achieve organizational goals effectively and efficiently.

Dialogue

A conversation between two or more people as a feature of a book, play, or movie, or a discussion aimed at reaching an understanding or resolution.