Once a Good or Service Nears the End of Its

question 38

Multiple Choice

Once a good or service nears the end of its product life cycle, the firm recognizes that

• A) it is impossible to revert to an earlier stage of the model.
• B) it can return to an earlier stage through creative marketing.
• C) it will enjoy relatively high profits.
• D) marketing dollars spent now will provide little benefit.

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Definitions:

Snowball Sampling

A recruitment technique in research where existing study subjects recruit future subjects from among their acquaintances, creating a "snowball" effect.

Availability Sampling

A non-probability sampling technique where samples are selected based on their availability or ease of access.

Probability Sampling

A sampling method in which every member of the population has a known, non-zero chance of being selected.