Jameson Noticed That the Vending Machine Soda Bottles Had Changed

question 84

Multiple Choice

Jameson noticed that the vending machine soda bottles had changed shape. Upon further investigation, he saw that each bottle contained 2 ounces less than the previous bottles. But the price remained the same! The pricing objective of the beverage company is to

• A) increase profits by reducing the amount provided in each bottle.
• B) build traffic at the vending machines by changing the shape of the bottle.
• C) undercut the competition by changing the shape of the bottle.
• D) increase market share by reducing the amount provided in each bottle.

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Definitions:

Light Sensitivity

An increased susceptibility or responsiveness to light, which can cause discomfort or the need to squint or close the eyes in bright conditions.

Color Deficient

A condition characterized by difficulty in distinguishing between different colors, commonly referred to as color blindness.

Red-Sensitive

Related to the capacity to perceive or be affected by the red spectrum of light, often used in the context of visual perception.

Green-Sensitive

Referring to cells or mechanisms in the visual system that are particularly responsive to green wavelengths of light.