Examlex
A brand includes practically all means of identifying a product.
Skepticism
An attitude of doubt or a disposition to incredulity either in general or toward a particular object.
Empirical Evidence
Information acquired by observation or experimentation that is used as a basis for knowledge in science.
Observation
The act of carefully watching and noting phenomena as they occur in order to gather data.
Operational Definition
A specific description of the terms and procedures used in a research study, allowing others to replicate the experiment.
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