Brand Association Is the Linking of a Brand to Other

question 124

True/False

Brand association is the linking of a brand to other favorable images such as a celebrity or geographic location.

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Definitions:

Intellectual

Pertaining to or involving the ability to think and understand ideas and information at a high level of complexity.

Assimilation

The cognitive process of integrating new information into existing cognitive schemas, perceptions, and understanding.

Adaptation

The process by which organisms adjust to changes in their environment to survive and reproduce.

Modification

The act of changing something or adjusting it to improve it or to make it more suitable for a particular purpose.