Donavan Spent the Day Talking with a Packaging Company in Guam

question 304

Multiple Choice

Donavan spent the day talking with a packaging company in Guam, a lighting specialist in Japan, a touchpad expert in the U.S., a prototype design firm in Malaysia, as well as a shipping firm in China. Each of these firms provided expertise in the development of his company's latest product, a back-lighted eReader. The strategy that Donavan's firm used to develop its latest product is:

• A) Singular source product development.
• B) Distributed product development.
• C) Multiple source product development.
• D) Multitasking product development.

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Definitions:

Personal Selling

A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.

Public Relations

The professional maintenance of a favorable public image by a company, organization, or individual.

Mass Media

Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.

Not Require Payment

Refers to services or goods provided without necessitating a monetary exchange from the recipient.