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Certain Brand Names, Such as Kleenex and Xerox, Fear They

question 66

Multiple Choice

Certain brand names, such as Kleenex and Xerox, fear they could become _________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.


Definitions:

Organizational Behaviour Modification

A form of applied behavior analysis which applies psychological principles to the workplace to improve individual and group performance.

Behaviour Modelling Training

A training method that involves observing, learning, and replicating a behavior performed by a model.

Self-efficacy Beliefs

The conviction that one can successfully execute the behaviors required to produce a certain outcome.

Determinants

Factors or elements that contribute to producing a result or cause a particular outcome.

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