One of the Reasons Why Companies Create the Position of Brand

question 72

Multiple Choice

One of the reasons why companies create the position of brand manager is to

• A) have greater control over new-product development and promotion.
• B) cut expenses associated with the marketing of products.
• C) limit the amount of market research expenses products require.
• D) identify and prosecute firms that violate trademark protection.

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Definitions:

Unrealized Gains and Losses

Increases or decreases in the value of investments that have not yet been sold.

Income Statement

A document that showcases a company’s financial performance, specifically its revenue, expenses, and profits or losses, over a particular time period; also known as a profit and loss statement.

Consolidated Financial Statements

Combined financial reports of a parent company and its subsidiaries, presenting the financial position and results of operations as a single entity.

Subsidiaries

Companies that are controlled by another company, known as the parent company.