One of the Reasons Why Companies Create the Position of Brand

question 72

Multiple Choice

One of the reasons why companies create the position of brand manager is to

• A) have greater control over new-product development and promotion.
• B) cut expenses associated with the marketing of products.
• C) limit the amount of market research expenses products require.
• D) identify and prosecute firms that violate trademark protection.

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Definitions:

Colonial Militias

Armed groups formed from the civilian population during the colonial period to defend territories against enemies, notably before the establishment of regular armies.

Liberty

A concept signifying freedom from oppressive restrictions imposed by authority on one's way of life, behavior, or political views, often associated with individual rights and democracy.

Samuel Johnson

A British writer, poet, and lexicographer of the 18th century, best known for his contributions to English literature including "A Dictionary of the English Language."

Enlistment Policy

Guidelines or rules governing how individuals may join a nation's armed forces, including aged requirements, physical standards, and legal qualifications.