As a Manager at Excitement Foods, Mark Is Responsible for the Firm's

question 128

Multiple Choice

As a manager at Excitement Foods, Mark is responsible for the firm's Kool'nKreamy brand of ice cream. Recently, he approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Mark appears to be a:

• A) product development manger.
• B) target market manager.
• C) brand manager.
• D) commercialization manager.

---

Definitions:

Solid-Waste Problem

The challenge related to managing and disposing of the increasing volume of solid waste generated by human activities.

Microwave Dinners

Pre-packaged frozen or refrigerated meals that are designed to be quickly heated and eaten, typically in a microwave oven.

Landfill Space

A designated area where waste is disposed of by burying it and covering it over with soil.

Tragedy Of The Commons

An economic theory describing how individual users acting independently according to their own self-interest behave contrary to the common good by depleting or spoiling shared resources.