Once a Good or Service Nears the End of Its

question 38

Multiple Choice

Once a good or service nears the end of its product life cycle, the firm recognizes that

• A) it is impossible to revert to an earlier stage of the model.
• B) it can return to an earlier stage through creative marketing.
• C) it will enjoy relatively high profits.
• D) marketing dollars spent now will provide little benefit.

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Definitions:

Polygraphs

Lie detector tests that measure physiological responses to determine truthfulness.

Overall Arousal Levels

A general state of alertness or activation of the nervous system, influencing cognitive processes and physical responses.

Reliability Indicators

Quantitative measures or markers used to assess the consistency and dependability of research findings or test results over time.

Two-Factor Theory

A psychological theory proposing that emotional experiences arise from a combination of physiological arousal and cognitive interpretation of that arousal.