Which of the Following Strategies Establishes a Price Based on the Actions

question 69

Multiple Choice

Which of the following strategies establishes a price based on the actions of rival firms?

• A) competition-based pricing
• B) cost-based pricing
• C) demand collection system
• D) bundling

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Definitions:

Costs Per Unit

The total expense incurred to produce, store, and sell one unit of a product, including direct and indirect costs.

Contribution Margin

The surplus of sales revenue over the variable production costs, showing how much revenue aids in covering fixed expenses and producing profit.

Sales Price

The amount of money for which a product or service is sold in the marketplace.

Variable Cost

Expenses that change in proportion to the level of production or business activity, unlike fixed costs which remain constant.