Many Products Are Promoted by Emphasizing Their Key Benefits, Rather

question 129

Multiple Choice

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a(n) ________ strategy.

• A) penetration
• B) nonprice competition
• C) industry leader
• D) bundled package

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Definitions:

Dependent

Relying on someone or something else for support, sustenance, or survival.

Difficult People

A coworker is classified as difficult if he or she is uncooperative, disrespectful, touchy, defensive, hostile, or even very unfriendly.

High-Maintenance Person

An individual who requires an excessive amount of attention, support, or communication from others, often perceived as demanding or difficult to satisfy.

Dependent

Relying on someone or something else for support, maintenance, or supply.