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A nutritionist believes that obesity is more prevalent among American adults than it was in the past. He
discovers that in a study conducted in the year 1994, 380 of the 1630 randomly chosen adults were classified as
obese. However, in a more recent study, he finds 726 out of 2350 randomly chosen adults were classified as
obese. At α = 0.05, do these studies provide evidence to support the nutritionistʹs claim that the proportion of
obese adults has significantly increased since 1994?
Undifferentiated Selling
A marketing strategy in which a company markets its products or services to a broad audience without any customization or segmentation.
Stimulus-response Presentation
A sales technique based on the psychological principle that a specific stimulus will elicit a predictable response, used to guide potential customers towards a desired action.
Pre-call Preparation
The process of gathering relevant information and planning strategies before making a sales call or meeting a client.
Sales Territories
Designated geographic areas or customer groups assigned to a salesperson or team for the purpose of selling and customer management.
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