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Problem Recognition
The initial stage in the consumer buying process where a consumer identifies a need or problem that requires resolution.
Internal Search
The cognitive process consumers engage in by recalling information from memory about a product or service as part of their decision-making process.
Purchase Decision
The process by which a consumer decides to buy a product or service after considering information, choice alternatives, and other factors.
Internal Search
The process consumers engage in by recalling past experiences and information from memory when looking for information to make a purchase decision.
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