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Find the least common denominator.
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Market Opportunities
Potential areas where a company can invest in product development, marketing, or expansion to meet emerging customer needs or demands.
Strength/Attractiveness Matrix
A strategic tool used to analyze a company's product portfolio based on the relative strength of the products and the attractiveness of the markets.
SWOT Analysis
A strategic planning tool that identifies and evaluates a company's Strengths, Weaknesses, Opportunities, and Threats, facilitating informed decision-making.
Perceptual Map
A visual representation used in marketing to display how consumers perceive a product or brand in comparison to its competitors on various dimensions.
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