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Simplify.
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Unstructured Interviews
Interviews with broad questions and a loose schedule of questions so that interviewees have the freedom to volunteer information and to explain their responses.
Semi-structured Interviews
A qualitative research method involving open-ended questions that allow for in-depth exploration of a participant's views and experiences, while still guiding the conversation through a predefined set of topics.
Focus Group
is a research method that gathers a small, diverse group of people who are engaged in a discussion to provide feedback or opinions on specific topics or products.
Netnography
A specialized form of ethnography adapted to computer-mediated social worlds.
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