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How does a corporation's reputation affect financing costs and firm value? Explain.
Unconditioned Stimulus
In classical conditioning, a stimulus that naturally and automatically triggers an unconditioned response without any learning needed.
Fear Reaction
The immediate response to a perceived threat, involving physiological changes that prepare the body to either fight or flee.
Stimulus Generalisation
The process by which a conditioned response (CR) starts occurring in response to stimuli that are similar, but not identical, to the original conditioned stimulus (CS).
Stimulus Generalisation
The tendency for a response that has been conditioned to one stimulus to be elicited by similar stimuli.
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