On a Certain Day in February 2008, the Yahoo!Finance Website

question 31

Multiple Choice

On a certain day in February 2008, the Yahoo!Finance website indicated that Gap, Inc. had a P/E ratio of 18.67. What was its implied earnings yield?

• A)18.67%
• B)5.1%
• C)5.4%
• D)This cannot be calculated without knowing Gap's opportunity cost of capital.

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Definitions:

Fixed Interval Schedule

A reinforcement schedule in operant conditioning where the first response is rewarded only after a specified amount of time has elapsed.

Unpleasant Consequences

Negative outcomes or penalties that follow undesirable behaviors, aimed at reducing those behaviors.

Negative Reinforcement

A reinforcement contingency through which behaviors are followed by the removal of previously experienced negative consequences, resulting in the likelihood that the behavior will occur again in the same or similar situations.

Positive Reinforcement

A reinforcement contingency through which behaviors followed by positive consequences, are more likely to occur again in the same or similar situations.