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Promotional Budget
The allocation of financial resources dedicated to marketing, advertising, and promoting a product or service.
Deceptive Pricing
A misleading practice where prices are manipulated or hidden to make products appear cheaper than they actually are.
Predatory Pricing
A competitive strategy where a business sells a product or service at a very low price with the intention of driving competitors out of the market.
Price Matching
A policy by retailers to match lower prices offered by competitors for the same product to attract or retain customers.
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