Trade Shows Are a Particularly Good Source of B2B Sales

question 4

Multiple Choice

Trade shows are a particularly good source of B2B sales leads because

• A)they are open to the general public.
• B)they are almost always sanctioned by the government.
• C)people who attend are interested in the products and services being offered.
• D)consumers tell retailers which shows to attend.
• E)they are an inexpensive way to generate leads.

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

Freight Railroad

A type of railroad designed for the transportation of cargo, as opposed to passengers, across distances.

Revenue Management Opportunities

Strategies and practices aimed at maximizing income potential, often through dynamic pricing based on demand.

Luxury Items

High-end products or services that are considered to be unnecessary but desirable and are associated with wealth or indulgence.