Most B2B Buying Situations Can Be Categorized into Three Categories

question 150

True/False

Most B2B buying situations can be categorized into three categories: new buys,structured rebuys,and automatic rebuys.

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Definitions:

Cost of Capital

The rate of return that a company must earn on its projects to maintain its market value and attract investment.

M&M Proposition I

A theory in corporate finance that states the value of a firm is unaffected by how it is financed, in the absence of taxes, bankruptcy costs, and asymmetric information.

M&M Proposition II

A theory in corporate finance stating that a firm's cost of equity increases with its level of debt, considering there are no taxes, transaction costs, or bankruptcy costs.