Kim Is the Sales Representative for a Major Textbook Publisher

question 118

Multiple Choice

Kim is the sales representative for a major textbook publisher. When she calls on the business faculty at General University, her first stop is to chat with Frank, the business department secretary. From Frank, Kim learns which professors have left the university or are newly arrived. Frank also helps Kim to make appointments to see professors to discuss textbook choices. Frank acts as the __________ in the business department buying center.

• A) buyer
• B) initiator
• C) influencer
• D) user
• E) gatekeeper

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Definitions:

Short-Run Aggregate Supply Curve

A curve that shows the relationship between the price level and the quantity of goods and services that firms are willing and able to supply in the short run.

Quantity Supplied

The total amount of a good or service that producers are willing and able to sell at a given price over a specific time period.

Price Level

An index reflecting the overall cost of commodities and services within an economy during a particular period.

Short-Run Aggregate Supply Curve

A curve that represents the relationship between the total production of goods and services and the price level for output in the short-run.