Kim Is the Sales Representative for a Major Textbook Publisher

question 51

Multiple Choice

Kim is the sales representative for a major textbook publisher.When she calls on the business faculty at General University,she also tries to meet with several students to get their feedback on textbooks.She passes this feedback to her managers to guide the development of the publisher's future textbooks.The students are the __________ in the buying center.

• A) deciders
• B) initiators
• C) influencers
• D) users
• E) gatekeepers

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Definitions:

Opacity of the Lens

A condition, often referred to as cataract, where the lens of the eye becomes cloudy or opaque, affecting vision.

Cataracts

Cataracts are the clouding of the lens in the eye, leading to decreased vision and, if untreated, potentially blindness.

Blindness

The condition of lacking visual perception due to physiological or neurological factors.

Down Syndrome

A genetic disorder caused by the presence of all or part of a third copy of chromosome 21, characterized by developmental delays and physical traits.