In Which Buying Situation Is the Buyer Most Likely to Proceed

question 126

Multiple Choice

In which buying situation is the buyer most likely to proceed through all six steps in the buying process?

• A)new buy
• B)modified rebuy
• C)straight rebuy
• D)generic buy
• E)adapted buy

---

Definitions:

Primary Decisions

Refers to the initial, fundamental choices made in any context that set the direction or strategy to be followed.

Monitor or Take Action

The decision-making process in management or leadership that involves observing situations and deciding whether to intervene or not.

Vision

The ability to think about or plan the future with imagination or wisdom, often providing direction for an individual or organization.

Personality Profiles

Comprehensive descriptions of an individual's characteristics, traits, and tendencies, often used in psychological assessments.