The Northwoods University IT Department Is Planning to Buy Additional

question 98

Multiple Choice

The Northwoods University IT department is planning to buy additional computers for the computer lab.Pedro Bechara,manager of the lab,is asked for a recommendation,and he suggests buying Macintosh computers instead of Windows PCs.What role does Pedro play in the buying center?

• A) gatekeeper
• B) influencer
• C) decider
• D) buyer
• E) initiator

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Definitions:

Growth Spurt

A rapid period of physical growth, often experienced during puberty, where individuals can experience significant increases in height and weight.

Gender Typing

The process by which a child becomes aware of their gender and thus behaves accordingly by adopting values and attributes of members of the sex that they identify as their own.

Masculine or Feminine

Terms that describe qualities or attributes traditionally associated with men and women, respectively.

Cultural Learning

The process by which individuals acquire the values, norms, behaviors, and social skills appropriate to their culture.