Once Consumers Have Recognized a Need, They Begin to Search

question 2

Multiple Choice

Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by

• A) looking through the internal records of a firm, often found on the company website.
• B) examining personal memories and knowledge.
• C) using the Internet to find what other consumers feel about a specific product or service.
• D) consulting close friends and families before expanding the search to a wider, external group.
• E) the influence of advertising.

Understand the principles for organizing information to achieve goodwill and clarity.

Acknowledge the role of message format, content, and language in creating reader-centered documents.

Grasp the importance of conciseness and clarity in professional communication for effective message delivery.

Distinguish between situations that require different approaches in tone, structure, and language.

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Definitions:

Firm Offer

A rule that no consideration is necessary when a merchant agrees in writing to hold an offer open for the sale of goods.

Consideration

The value (such as money, a promise, or an act) exchanged between parties in a contract.

E-mail

A method of exchanging messages digitally across the internet or other computer networks.

Automobile Title Certificate

A legal document issued by a government agency that proves ownership of a vehicle.